Internet Marketing has become the latest buzz as it has proven to be beneficial for companies by using various strategies in the online domain. The use of Search engine Optimization along with Social Media Optimization in web marketing together tend to boost the visibility of a site and generate more traffic as a whole, thereby helping to aid in the conversion of visitors into potential buyers. Although search engine Optimization or SEO aims to improve rankings of websites in search engine results the social media optimization service (SMO) is based on social media channels in order to draw visitors to the website and improve the visibility of the brand. The success of social media marketing in one way or another is dependent on the right social media optimization service. The rules of thumb adhered to in SMO services is to focus on the appropriate audience online and help the companies gain visibility on the newest and most popular web-based channels like social media sites and blogs. SMO services, in a way, help the businesses to build and maintain an online profile. The story of success of social media optimization depends on some important factors which are described below. Relevant Content - Content is crucial to reach the target people, to entice them, and evoke their interest. Social media marketing thus focuses on the creation קניית עוקבים of material that is original interesting, informative, and pertinent. Content sans quality is of no use as it lacks any attribute to appeal the intended audience. social Bookmarking and Tagging - The social Bookmarking and Tagging are just two of the crucial campaigns followed in the optimization of social media services. There are many social bookmarking sites like del.icio.us Digg, blinklist Frank, and many more. the SMO professional can add bookmarks and optimize tags on the business page of the client to ensure the page proper exposure. Blogging Maintaining and creating blogs is among the most effective things that can be done to entice customers. The blog's maintenance and updates are the best way to engage with your visitors and inform them about the services you offer. Also, creating an online blog and then optimizing it to be search engine friendly are the most effective ways to begin contact with your clients. RSS FeedingReally Simple Syndication (also known as RSS is one of the most effective ways to keep the threads of communication with the client. If a visitor subscribe to the RSS feeds on your blogs or on the service page on your website, the feeds will be pushed out to everyone who subscribes as soon as any change is made to your website. Maintaining Discussion Forums - Social media optimization services, a business can derive significant benefits from maintaining an online discussion forum. They are effective channels which allow businesses to share their messages and information to the target audience. They also assist business houses to receive suggestions and feedback from the general public. Video Promotion A most important elements of SMO services, marketing through video broadcasting help a business to reach out to customers in the best possible way. Share interesting videos pertaining to exclusive services at the top video streaming websites like YouTube can help a lot in promoting brand awareness. It is possible to conclude that social media Marketing undoubtedly embeds the components that are required for the success of a company, especially, the smaller scale businesses. By implementing the correct strategies and marketing policies, business can easily get an excellent online presence.